§ OAK Agency · Est. Istanbul Cultural Strategy Practice

OAK AGENCY

Cultural system engineering — brand, programming, and production for the institutions that shape how people gather.

41.0° N / 28.9° E
Istanbul → Everywhere

OAK is a cultural strategy practice. We work where brand, communications, programming, and production meet — the place most agencies treat as someone else's problem.

§ 01 — Practice

Five rooms, one practice.

Brand Strategy

01/05

Positioning, identity, and the narrative architecture that make cultural institutions feel inevitable rather than optional.

Communications

02/05

Press, digital, and audience-facing language for organisations whose work is difficult to summarise — and shouldn't be flattened.

Project Development

03/05

Rights, partnerships, and the producing scaffolding that turns an idea into a touring show, an exhibition, or a season.

Arts Programming

04/05

Curation, commissioning, and programme design for galleries, hotels, venues, and the cultural calendars they live inside.

Community

05/05

Audiences, members, patrons. The long game: relationships that compound across seasons.

§ 02 — Selected Work

What the practice has built.

N° 01

IDF Istanbul

A full rebrand and communications system for the Istanbul International Improvisation Dance Festival — one of the city's most singular contemporary dance programmes, dedicated entirely to improvisation. OAK also co-produced one of the festival's signature productions, the kind of integration that happens when strategy, programming, and production sit at the same table.

Partner · IDF Istanbul Istanbul, TR 2023 Brand · Communications · Production

N° 02

Bolshoi Ballet

The Bolshoi Theatre's first-ever performances in Istanbul, realised in partnership with ANO Cultural Center Art Seasons. OAK led the producing work behind the engagement — opening communication channels between institutions, structuring agreements, managing negotiations, and holding the procedural architecture that a multi-institutional cultural exchange of this scale requires.

Partner · Bolshoi Theatre Istanbul, TR 2025 Production · Negotiation · Partnership

N° 03

Zemin Berlin

A complete rebranding strategy for Zemin Berlin, paired with a suite of creative project concepts developed from the new brand platform — the programming architecture that gives an identity something to live inside beyond its launch year.

Client · Zemin Berlin Berlin, DE 2024 Brand Strategy · Creative Direction · Programming

§ 03 — About

A practice built across rooms.

OAK is a cultural strategy practice based in Istanbul, working across theatre, music, visual art, hospitality, and publishing. It brings strategy, programming, identity, and production — disciplines most organisations treat as separate — into a single, integrated approach.

Partners and clients include the Istanbul International Improvisation Dance Festival, the Bolshoi Ballet, and Zemin Berlin.

§ 04 — Contact

Currently taking on new retainer clients.

If you run a cultural institution, a cultural programme, or the brand around one — we'd like to hear from you.

Email: onur@oakagency.works
Telephone: +90 546 241 41 36
Studio: Istanbul, Türkiye